ENGAGEMENT
Flexible Engagement Models to Match Your Stage of Growth
No two growth journeys look the same. Some companies need embedded CRO leadership, others require targeted projects or interim support, while some benefit from focused advisory. Inimity offers flexible engagement models that adapt to your stage, your goals, and your team’s capacity.
RETAINED FRACTIONAL CRO
Ongoing, embedded CRO leadership without the full-time hire.
Who It’s For:
Companies ready to scale revenue but not ready (or able) to commit to a full-time CRO.
What It Includes:
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Embedded CRO-level leadership on a retained, part-time basis
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Strategy and execution oversight across Sales, Marketing, Client Success, and RevOps
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Playbook development and governance rhythms to ensure accountability
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AI-enabled frameworks for pipeline forecasting, ICP refinement, and content scaling
Typical Duration:
3–12+ months
Who It’s For:
Companies with specific near-term initiatives or pain points needing structured execution.
What It Includes:
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GTM maturity assessments and stage scorecards
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Focused projects such as sales process design, retention frameworks, or marketing campaigns
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CRM and sales tech implementation, including AI workflow integration
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Deliverables packaged into execution-ready playbooks
Typical Duration:
2–4 months
PROJECT-BASED ENGAGEMENTS
Targeted projects to address urgent GTM challenges.
INTERIM / TRANSITION CRO
Steady leadership during executive transitions.
Who It’s For:
Organizations in between CRO hires or experiencing sudden leadership gaps in GTM functions.
What It Includes:
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Interim CRO coverage to stabilize revenue operations and pipeline
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Leadership continuity during executive transitions
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Preparation and onboarding support for incoming CRO hires
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Stakeholder communication and investor confidence management
Typical Duration:
3–9 months
Who It’s For:
Founders or senior executives seeking structured guidance, frameworks, and accountability without embedded leadership.
What It Includes:
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Regular 1:1 advisory and coaching sessions
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Custom frameworks, scorecards, and leadership development tools
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Advisory support for GTM decisions (ICP, pipeline design, sales strategy)
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Accountability partner for both strategic and tactical initiatives
Typical Duration:
3–6 months
INDIVIDUAL ADVISORY + COACHING HYBRID
One-on-one leadership coaching combined with GTM advisory.
PORTFOLIO ADVISORY
Fractional CRO insight delivered across multiple companies.
Who It’s For:
VCs, private equity firms, and portfolio operators seeking scalable CRO expertise across multiple investments.
What It Includes:
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Portfolio-wide GTM assessments and maturity mapping
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Advisory to founders and leadership teams across multiple companies
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Frameworks and playbooks applied consistently across the portfolio
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Board-level reporting and investor-focused insights
Typical Duration:
Ongoing or as scoped per portfolio
