FRACTIONAL CRO SOLUTIONS
Strategy, Playbooks, and AI Leverage to Accelerate Growth
Scaling a founder-led revenue engine requires more than hustle — it takes structured leadership, proven playbooks, and data-driven visibility. Inimity combines the discipline of a seasoned CRO with proprietary AI workflows to help you build a predictable, scalable revenue engine.
SALES
From Founder-Led to Scalable, AI-Accelerated Revenue
Inimity helps B2B companies move beyond ad-hoc founder-led selling by building a professional, scalable sales function. We design strategy, create execution playbooks, and embed sales technology — leveraging AI where it accelerates insight, personalization, and efficiency.
Challenges We Solve:
Sales depends too heavily on the founder, with no scalable process or accountability.
Pipeline coverage is inconsistent and forecasting lacks accuracy.
Deals stall due to poor qualification, misaligned content, or lack of negotiation structure.
Sales data is fragmented across systems, limiting visibility and decision-making.
Teams lack the training, tools, and enablement to execute consistently.
SALES ENABLEMENT
Equipping Teams to Execute with Confidence
Strategy alone won’t scale revenue — teams need the right tools, training, and content to execute. Inimity builds enablement systems that give your sellers the resources, insights, and AI-powered efficiency to close more deals, faster.
Challenges We Solve:
Sellers lack consistent messaging and collateral across the buyer journey.
Reps are undertrained and struggle to handle objections or negotiate effectively.
CRM usage is inconsistent, with no single source of truth for pipeline activity.
Sales technology is underutilized, fragmented, or misaligned with company stage.
Outreach feels generic and ineffective, missing opportunities for personalization.
MARKETING
Driving Demand That Converts Into Pipeline
Even the best sales engine won’t grow without qualified demand. Inimity builds data-driven marketing strategies, powered by AI insights, that connect your ideal buyers to your sales team with precision and scale.
Challenges We Solve:
Declining inbound lead volume and inconsistent demand generation.
ICP and buyer personas are unclear, leading to wasted marketing spend.
Messaging is generic, not differentiated, and fails to cut through competitor noise.
Campaigns lack attribution, making ROI measurement impossible.
Marketing and Sales functions are misaligned, creating friction in pipeline generation.
LEADERSHIP & REV OPS
Driving Alignment, Visibility, and Accountability
Without leadership alignment and clear revenue operations, even the best marketing and sales efforts stall. Inimity helps founders and executives gain visibility into performance, align GTM functions, and install governance rhythms — with AI-enhanced data clarity.
Challenges We Solve:
No single source of truth for revenue performance across Marketing, Sales, and Client Success.
Disconnected systems create blind spots and inefficiencies.
Leadership lacks consistent KPIs and governance to hold teams accountable.
Revenue budgets and investments aren’t aligned to company stage or investor expectations.
Scaling decisions are reactive instead of data-driven.
CLIENT SUCCESS
Protecting and Expanding Your Revenue Base
New business growth means nothing if existing clients churn. Inimity helps companies turn client success into a revenue growth driver with structured onboarding, retention frameworks, and expansion strategies — supported by AI insights.
Challenges We Solve:
High churn and low Net Revenue Retention (NRR) erode growth.
Onboarding is inconsistent, leading to poor adoption and early dissatisfaction.
Client feedback is informal and reactive, not systematic.
Expansion revenue is left untapped because teams lack a structured upsell/cross-sell process.
No visibility into client health, making renewals unpredictable.
WHAT OUR ENGAGEMENTS DELIVER
Every engagement produces execution-ready outputs that align leadership, drive pipeline, and accelerate growth.
1
Strategy
Design
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GTM Maturity Assessments to determine your exact needs
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Detailed execution plans and enablement blueprints
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KPI definitions by Growth Function, tailored to your business
2
Execution Playbooks
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Linkage of initiatives to revenue targets and:
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What to do
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How we'll get there
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Who will do it
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How much it will cost
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How we'll measure success
3
Enablement & Tools
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Sales Enablement Toolkits (scripts, templates, battlecards)
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AI-Driven Prospecting & Content Workflows
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Leadership Dashboards & Reporting
4
Leadership & Governance
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Governance Rhythms (pipeline reviews, QBRs, annual planning)
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Interim CRO Transition Plans
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Executive Coaching & Advisory Frameworks